Excerpt: Rich Daughtridge, president and CEO of Maryland-based Warehouse Cinemas, noticed a similar trend. He said about two-thirds of staff at the theater’s locations are in the kitchen or behind the concessions, preparing gourmet grilled cheeses, hot dogs with homemade beer cheese, and classics like nachos and a seasonal popcorn mix.

Daughtridge said the menu stays away from more perishable and lower-margin items such as steak or seafood.

There is a selection of craft cocktails and 32 craft beers and ciders on tap at its self-serve beer wall. This month, the theater will offer a themed cocktail for the movie “Winnie the Pooh: Blood and Honey.”

“Hollywood creates great stories, and it’s our job to make sure our products, the sound, the picture, the seat, all those things together are something that they desire as a big-screen event,” said Daughtridge, who is also president of the Independent Cinema Alliance.

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